Ready to make a difference in education while advancing your marketing career? 

At Juniper Education, we’re on a mission to empower educators and shape future generations. We provide schools and Academy Trusts with proven education management systems and services that meet their needs, enabling excellence in education. By joining us, you’ll play a key role in positively influencing the lives of students and educators through cutting-edge technology, innovative solutions, and 

Our mission statement says it all: We look after you, so that you can look after our children. 

Dedicated to our core values, we are committed to: 

Empowerment: Equipping everyone with the tools, intelligence, connections, and freedom to make informed decisions, recognised and respected by all. 

Purpose: Supporting everyone to reach their highest potential, thereby enabling all children to achieve theirs. 

Passion: Because we love what you do, you’re at the heart of everything we do. 

Innovation: Delivering meaningful solutions with expertise and creative thinking to influence the ever-changing world of education. 

Collaboration: The cornerstone of our success as it enables us to collectively harness diverse perspectives and strengths, ensuring that together, we achieve more than we could ever do alone. Every voice counts! 

The Role 

We’re looking for a Digital Marketing Manager with the drive, expertise, and creativity to lead transformative marketing strategies. This is your chance to make a real impact, spearheading initiatives that boost revenue and deliver exceptional digital experiences for schools. 

In this role, you’ll: 

• Lead the creation and implementation of a revised digital marketing strategy in collaboration with the Head of Digital Marketing.
• Manage and coordinate the activities of two Marketing Assistants, guiding them to support campaign execution. 
• Build and optimise the overall digital marketing funnel, ensuring effective reporting and alignment with business goals. 
• Oversee and redefine Juniper Education’s MarTech stack, including CRM systems, to improve marketing effectiveness. 
• Collaborate with RevOps, Sales, and Business Intelligence teams to drive demand, enhance customer retention, and deliver impactful campaigns. 

Key Responsibilities Include: 

• Lead Campaigns: Own and deliver demand generation campaigns from concept to execution, increasing brand awareness and driving high-quality leads.
• Optimise Channels: Refine and manage email marketing, social media, SEO, and PPC while testing and scaling new lead generation channels. 
• Embrace AI and Automation: Increase the use of generative AI and automation platforms, developing cutting-edge expertise with the Head of Digital Marketing. 
• Personalised Marketing: Leverage first-party data to deliver hyper-personalised, Account-Based Marketing (ABM) campaigns. 
• Innovate and Lead: Proactively introduce fresh ideas and lead projects to expand our marketing capabilities. 
• Leverage HubSpot Expertise: Manage HubSpot for website updates, email marketing, lead data, and performance tracking. 
• Budget Management: Effectively allocate marketing spend to maximise ROI. What We’re Looking For 
• Demonstrated success driving demand generation and lead nurturing campaigns, preferably in SaaS. 
• Proficiency in automation tools like Zapier and a strong understanding of ABM and personalisation strategies. 
• Hands-on experience with AI tools and a solid grasp of funnel optimisation. 
• Deep knowledge of platforms like HubSpot, GA4, LinkedIn, Meta, and SEO tools such as Semrush. 
• Expertise in PPC, SEO strategy, content marketing, and A/B testing. 
• Confidence working with stakeholders and presenting data-driven insights. 
• A pragmatic, proactive mindset with a collaborative approach to solving challenges. 

Qualifications and Experience 

• Bachelor’s degree in marketing, business, or a related field. 
• At least 5 years of digital marketing experience, with team management responsibilities. 
• Experience in the SaaS sector is required.
• Exceptional analytical and communication skills, paired with an enthusiasm for achieving ambitious goals. 

Why Join Juniper Education? 

We know that looking after our employees is essential to delivering our mission. That’s why we offer a comprehensive range of benefits, including but not limited to: 

• Day 1 access to company sick pay. 
• Day 1 access to rewards platform. 
• Day 1 access to our 24/7 GP and prescription services. 
• Enhanced annual leave and the option to purchase additional days.
• Funded professional development opportunities.
• Enhanced maternity and adoption pay. 
• Cycle-to-work scheme, voluntary healthcare cash plan, and more! 

Join a purpose-driven team passionate about innovation and collaboration, where your work will make a direct impact on the future of education selected.