Digital Marketing Manager
Remote | up to £50,000 per annum | Full time
Welcome to Juniper Education, where our mission is to champion educators, empowering them to shape future generations. We're more than just a support system; we're the driving force that propels schools and Academy Trusts to new heights. With our proven school education management systems and services, we address a spectrum of needs, ensuring excellence in education. In the education and tech industry, your work directly influences the lives of students and educators. Whether you're developing cutting-edge educational technology, supporting school leadership teams directly or designing solutions to enhance the learning experience, you could make a lasting and positive impact on the future.
Our mission statement says it all: We look after you, so that you can look after our children.
Dedicated to our core values, we are committed to:
Empowerment: Equipping everyone with the tools, intelligence, connections, and freedom to make informed decisions, recognised and respected by all.
Purpose: Supporting everyone to reach their highest potential, thereby enabling all children to achieve theirs.
Passion: Because we love what you do, you’re at the heart of everything we do.
Innovation: Delivering meaningful solutions with expertise and creative thinking to influence the ever-changing world of education.
Collaboration: The cornerstone of our success as it enables us to collectively harness diverse perspectives and strengths, ensuring that together, we achieve more than we could ever do alone. Every voice counts!
Juniper Education is looking for an enthusiastic and results-driven Digital Marketing Manager to lead our shared services output across the marketing function. You will coordinate and execute data-driven demand generation strategies that drive revenue growth, optimise our marketing funnel, and deliver best-in-class digital experiences for schools and trusts.
This is a hands-on, strategic role: you’ll lead SEM, CRO, website performance, email marketing, automation, and more, while working closely with Sales, Business Intelligence, and SaaS/service marketing leads to align campaigns with business objectives.
You will also line manage a Digital Marketing Executive, fostering a collaborative and high-performing culture. This role is pivotal to accelerating new customer acquisition and driving sustainable growth for Juniper Education.
Key Responsibilities
Lead and deliver demand generation campaigns that drive brand awareness and generate high-quality MQLs.
Own performance metrics across acquisition channels, reporting on success and drive campaign performance.
Tightly collaborate with SaaS and Services marketing leads, driving campaign execution support through the funnel.
Own the performance of lead generation channels including; SEO, SEM, email, social media, and emerging platforms
Develop and improve conversion rates across the marketing funnel using A/B testing, analytics, and CRO strategies
Lead on building high performing B2B lead magnets to drive top of funnel acquisition
Leverage HubSpot and other automation platforms to deliver personalised, targeted campaigns
Implement ABM strategies for key accounts across multiple channels.
Own website performance and management. Reporting on web conversion funnels and optimising through data-driven insights.
Collaborate cross-functionally with Sales, Product, RevOps, and Business Intelligence
Manage budgets effectively across channels, ensuring ROI and cost efficiency
Create dashboards and reports in tools like GA4, HubSpot, LookerStudio and PowerBI
Stay ahead of marketing technologies, AI, and industry trends, introducing innovation into campaigns
Line manage and develop your direct report, promoting collaboration and growth
Skills & Experience
Proven experience in digital marketing and demand generation for SaaS, tech, or services businesses
Experience leading and managing a marketing team and external agencies
Deep expertise in HubSpot, including automation, reporting, and integrations
Strong knowledge of SEO, CRO, SEM, PPC, email marketing, social media, and content marketing
Experience with ABM, lead nurturing, funnel optimisation, and multi-channel campaigns
Analytical mindset with experience turning data into actionable marketing insights
Experience with AI tools and marketing automation platforms (e.g., Zapier)
Strong technical knowledge of web management, GA4 and Tag Manager
Excellent communication and stakeholder management skills
About You
At least 6 years’ experience in digital marketing or demand generation
Degree in Marketing, Business, or related field (or equivalent experience)
Highly organised, proactive, and relentless in the pursuit of progress
Collaborative and comfortable engaging with senior stakeholders
Passionate about data, results, and driving business growth
Enthusiastic, pragmatic, and innovative, with a positive approach to challenges
Aligned with Juniper Education’s mission to improve education and drive meaningful impact
This is an exciting opportunity to take ownership of Juniper’s digital marketing strategy, deliver measurable growth, and shape the marketing function in a fast-paced and ambitious EdTech environment.
Interview process
1st stage Interview
Assessment
2nd stage Interview
We are committed to a fair and comfortable recruitment process, so if you require any reasonable adjustments during your application or interview process, please reach out to a member of the team at recruitment@junipereducation.org
Juniper Education Benefits
Day 1 right to company sick pay
Enhanced annual leave entitlement
Opportunity to purchase additional leave
Entitlement to carry over leave to next entitlement year
Day 1 access to 24/7 GP & prescription services
Day 1 access to rewards platform
Cycle to work scheme
Enhanced maternity & adoption pay
Day 1 access to employee assistance platform
Funded development/Qualification opportunities
Voluntary health care cash plan
Voluntary private medical insurance
Plus more!
Please note: We are unable to provide visa sponsorship at this time.
- Department
- Marketing
- Role
- Digital Marketing Manager
- Locations
- Peterborough
- Remote status
- Fully Remote
- Yearly salary
- £50,000
About Juniper Education
Trusted by over 14,000 schools and over 70% of MATs, Juniper’s technology and expertise deliver joined-up solutions for classrooms, the back office, staff development and engaging with parents.
At Juniper Education, we believe that the heart of a great workplace is its people. That's why we're committed to investing in our team, creating an inclusive culture, and embracing our company values: collaboration, empowerment, innovation, passion, and purpose.
Our team of over 400 people nationwide, mostly experienced education experts and former teachers, is passionate about making schools and MATs a better place to work and learn. We want to ease the heavy workloads and stress that everyone in education faces, improve operations, and help pupils achieve more.
Our mission is clear: to look after you so that you can look after our children, with the ultimate goal of making a real and positive impact on education.